About Us
From the heart of the Alps, a project born to experience the mountains in a genuine way.
Autentica was born from a passion for a land we know like the back of our hand. It is not a project designed at a desk, but something that grew naturally, out of the frustration of seeing our valleys treated as a product to consume, and out of the belief that things can be done differently.
The idea took shape in 2024: to build a bridge between those looking for a real experience in the Alps and those who live those experiences every day. Not a travel agency, not a booking portal. Something more personal, more rooted.
2025 was the year of preparation: studying every aspect of hospitality, getting to know the producers one by one, building genuine relationships with the people who work this land. In 2026 Autentica became real, an ecosystem that connects selected stays, alpine wellness and the finest local products.
We don't want to be the biggest. We want to be the most authentic.
Values
What guides us
Welcome
Thinking about whoever arrives: where to park, what to find first thing in the morning, where to go if it rains. Welcoming means caring before anyone asks.
Territory
Valtellina, Valchiavenna and Lake Como are not a backdrop. They are the heart of everything. Every choice starts here: from the land, from the people, from the traditions.
Community
We work with those who truly live this land: owners, producers, artisans, guides. Not clients or suppliers: a network of people who know and respect one another.
Care
Few guests, welcomed well. Every detail is considered: from choosing the homes and the producers to the linens and the owner's own voice recommending their favourite places.
Honesty
We're not chasing luxury, we're chasing stays that stay with you. We say things as they are, we tell what works and what we're still building. And knowing when to step back, too.
The founder
Jacopo Martinalli
I was born and raised in Valtellina, among these mountains I know like the back of my hand. I always knew this land had something special, something that mass tourism fails to grasp.
In 2024 I began to imagine a different kind of project: no longer tourism for big numbers, but a thoughtful experience for those who truly want to know Valtellina. I spent all of 2025 training, studying every aspect of hospitality and of the territory.
In 2026 Autentica was born. A project of hospitality and territory that connects those seeking real experiences with those who protect them: owners of unique homes, wellness practitioners who use local ingredients, producers who carry on centuries-old traditions.
My mission? To carry forward a kind of tourism that doesn't exploit the land, but gives it value.
Want to entrust us with your property?
We carefully select the properties that join the Autentica circuit. If you have a home in our areas and share our values, let's talk.